#TOWELS HELD HIGH

On the 24th June 1128, at the Battle of São Mamede, in Guimarães, Afonso Henriques founded the Kingdom of Portugal.

As a celebration of this date, in a year where we need to remind ourselves of what we are made of, we gathered together culture, textile industry and nationality, and launched a manifesto of resilience in the form of a beach towel.

We are not going to throw in the towel, we have been entrepreneurs for almost 900 years; now we need a lot of artistry to win this battle.

José de Guimarães created the artwork ‘Camoes saves the Lusiads; and thus, out of this manifesto, was born this first towel.

We are a country with stunning seaside and riverside beaches; ranging from Porto and the North to Central Portugal; from Lisbon to the Alentejo and the Algarve, from Madeira and Porto Santo to the nine, incomparable, Azores Islands.

We celebrate what makes us great, what makes us warm, the resilience that makes us everlasting.

History, culture, geography and economy, united to promote tourism in Portugal.

With our towels held high, we shall get Portugal back on its feet.

EDITION #1 "CAMOES SAVES THE LUSIADS FROM SHIPWRECK" by José de Guimarães

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